Lowell, Michigan

Kyle Dye.

Senior Frontend Engineer

I build and scale enterprise e-commerce platforms — modern frontend architecture, performance optimization, and resilient, user-focused web experiences at scale. Currently on Salesforce Commerce Cloud and PWA Kit storefronts, optimizing Core Web Vitals for high-traffic consumer sites.

Get in touch See experience

React & Next.js
Salesforce Commerce Cloud / PWA Kit
Core Web Vitals & performance

About

Untangling legacy complexity, shipping pragmatic solutions.

I'm a senior frontend engineer with extensive experience building and scaling enterprise e-commerce platforms. I'm known for taking ownership of critical frontend systems and balancing UX, performance, and business goals — not just shipping code, but shipping the right code.

Frontend architecture

React, Next.js, and PWA frameworks — building complex applications that hold up under real production traffic.
Performance optimization

Core Web Vitals, bundle strategy, and rendering paths, tuned against real user data rather than synthetic scores.
Commerce integrations

Payments, checkout, personalization, and A/B testing across large-scale storefronts.
Cross-team collaboration

Working closely with designers, backend engineers, and product to ship pragmatic solutions.

Experience

Two decades of shipping production frontend.

Senior Software Engineer · BISSELL Homecare, Inc.

June 2025 – Present · Grand Rapids, MI
- Maintain and enhance BISSELL.com's Salesforce-based e-commerce platform to deliver a best-in-class user experience.
- Monitor and optimize site performance, continuously tuning Core Web Vitals and overall site reliability.
Software Architect · CerteDrive

March 2024 – June 2025 · Grand Rapids, MI
- Engineered dynamic React/TypeScript components enabling clinics to manage drug & alcohol testing, medical history, physicals, and X-rays.
- Designed scalable custom RESTful APIs in Ruby on Rails, integrated with React hooks for real-time updates across clinical tools.
Software Architect · Mediavine

March 2023 – March 2024 · Lowell, MI
- Led conversion of 182 REST endpoints from Ruby on Rails to NestJS — an 80–90% improvement in API response time (~300ms per request).
- Designed auto-scaling AWS Lambda functions with the JS CDK, and led a PII-reduction strategy using stubbed production-like test data.
Software Architect, Technical Lead & Scrum Master · Tellus

April 2022 – March 2023 · Cupertino, CA
- Led a new-user onboarding redesign in Next.js, resulting in a 75% increase in sign-up conversions.
- Optimized front-end app and API performance via ActiveRecord and PostgreSQL query tuning; ran root-cause analysis on the product’s hardest bugs.
Senior Software Engineer — Line of Sponsorship Team · Amway

July 2021 – April 2022 · Ada, MI
- Modernized relationship data storage using AWS Neptune and large-scale reconciliation on DynamoDB.
- Designed a multi-region strategy to geo-locate data closer to consumers, managed as infrastructure-as-code via the AWS CDK.
Solution Architect — Global Builder Tools Team · Amway

January 2019 – January 2022 · Ada, MI
- Led a 16-person, geographically distributed team refactoring web components used by millions of users, converting from Google Polymer to Lit Element.
- Improved quality standards from multiple daily bug reports to 2–3 per month, and shrank distributed bundle size from ~22MB to under 500kB.
Full Stack Engineer · HexArmor

April 2013 – January 2019 · Grand Rapids, MI
- Led planning and implementation of the company’s e-commerce collection, scaling from $250K to $1.2MM in sales within two years.
- Built a CI/CD pipeline (CircleCI) reaching 95% code coverage across 48 managed products.
Front-End Engineer · Biggs | Gilmore

2011 – 2013 · Kalamazoo, MI
- Client-facing front-end work for brands including Kellogg’s, Pop-Tarts, Kimberly-Clark, and Heinz.
Web Manager · Trillium Staffing Solutions

2006 – 2010 · Kalamazoo, MI
- Built job-matching platforms, including a résumé crawler and search tool for recruiters.